FareShare

100,000 meals ahoy!

3 August 2017

We’re pleased to announce that Birds Eye have provided enough surplus food to FareShare to make over 100,000 meals for people in need.

Our partnership, which began two years ago, means that when Birds Eye have frozen products that they can’t sell as originally intended, they send it to FareShare rather than wait for it to become waste.

Surplus Birds Eye food at our London Regional Centre, ready to be sent out to local charities

By its very nature, frozen food does not become surplus as often as other types of foods. But occasionally these instances do occur – such as when products are nearing their shelf life, after which they cannot be accepted by retailers, or when there are peaks and troughs in customer demand.

When situations like these occur, Birds Eye send this food to FareShare so we can make best use of it. This means that good food that might otherwise go to waste can benefit vulnerable people across the country.

Through our partnership, we are able to access great quality, mixed frozen food – such as frozen fish, meat and vegetables. All of which are in constant demand from the thousands of frontline charities we support across the UK. In particular with charities that cook a hot lunch or dinner on-site, such as homeless hostels, lunch clubs for older people and community centres.

Maxine Mackender, Head of Supply Chain at Birds Eye UK says:

“Birds Eye have been supplying frozen food to FareShare for over two years. We are proud to help in the way we know how – providing quality food in an effective distribution network. Birds Eye have built a close relationship with FareShare and are honoured to have such a great partner getting the food we love out to those that need it.”

Lindsay Boswell, CEO of FareShare says:

“Congratulations to Birds Eye for supplying enough surplus frozen products to FareShare to make over 100,000 meals for vulnerable people. We have really seen our partnership grow over the past two years and it is something we are very proud of. Having a regular supply of frozen food is really important to our Regional Centres and the local frontline charities they support.”

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