General Mills is the first to deliver food to our new Regional Centre

18th August 2017

General Mills, one of the world’s leading food companies, is the first to deliver surplus goods to FareShare’s brand new regional centre in East Anglia. We took delivery of Old El Paso and Nature Valley products on 14th August at our 21st site in the UK.

Since 2013, General Mills has been in partnership with FareShare, offering support by providing over 100 tonnes of surplus food from its much-loved brands – including Nature Valley, Old El Paso, Yoplait and many others – which we then distribute to our network of frontline charities and community groups across the UK, equating to 250,000 meals for vulnerable people.

General Mills, first delivery, FareShare, East Anglia, Ipswitch

FareShare receives first delivery of food from from General Mills at our new Regional Centre, FareShare East Anglia

The United Nations has reported that over 8.4million people in the UK struggle to put food on the table, which is equivalent to the population of London. Helping to tackle this issue, General Mills’ continued support aims to establish our new centre in Ipswich, East Anglia, as a much-needed resource for charities and community groups in the region.

According to WRAP (Waste and Resources Action Programme), the UK food industry wastes nearly 2 million tonnes of food every year, with at least 270,000 tonnes of that being perfectly fit for human consumption, and could provide enough food for 650 million meals. This year alone, General Mills has contributed 17 tonnes of stock to FareShare, which equates to over 40,500 meals for people who are food insecure.

Lindsay Boswell, FareShare CEO, commented: “We’re really excited to be opening our 21st regional centre, which will support charities and community groups across Suffolk, Norfolk, Essex and Cambridgeshire – all helped by the essential stock General Mills is supplying to get our new site up and running. General Mills has been a key partner, enabling us to provide food for thousands of meals for vulnerable people, and long may that help continue.”

Jonathan Bennett, head of external relations at General Mills UK added: “The work FareShare does in fighting hunger and combatting food waste is incredible and we’re committed to working with them to put our surplus goods to the best use possible. Having imbedded a monthly redistribution system with FareShare, means more of our products can be used to feed vulnerable people than ever before. We will continue to drive our partnership with Lindsay and the team to improve the lives of others whom are less fortunate.”

Read more about our work with General Mills

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